Everything about Fran Ois Coty totally explained
François Coty (born
Joseph Marie François Spoturno;
3 May 1874,
Ajaccio,
Corsica –
25 July 1934,
Louveciennes) was a
French perfume manufacturer and the founder of the
fascist league Solidarité Française, a paramilitary organization founded in 1933, during
Edouard Daladier's government supported by the
Cartel des gauches (Left-Wings' Coalition).
Life
He married Yvonne Alexandrine Le Baron in 1900, and took the more French-looking name
Coty, a variation on his mother's maiden name, when he moved to
Paris.
He began by selling essences derived from flowers in
Grasse, and then peddled his scents to the barbers of Paris. His genius, however, was in marketing and in recognizing that the bottle made the perfume. He had bottles designed by the great ceramist
René Lalique. His first great successes were his
Rose Jacqueminot scent, in a bottle by
Baccarat, in 1904 and
L'Origan in 1905. One of Coty's greatest success,
Chypre (1917), gave its name to an entire fragrance family used in the industry's classifications.
He was one of the wealthiest men in France and owned two Paris newspapers, the
working class L'Ami du peuple and the
aristocratic
Le Figaro. He also bought the hunting pavilion of Louveciennes near
Saint-Germain-en-Laye, once the property of
Madame du Barry. He built multiple large residences, but lived in a hotel on the
Champs-Élysées.
Coty was something of a recluse, disliking crowds of any kind, and hiding behind his public image. The company he founded in 1904 is now
Coty, Inc., based in
New York City.
The movement he founded drew on the previous Coty-backed
far-right leagues the
Faisceau and the
Croix-de-Feu WWI veterans organization. While
Marcel Bucard's
Francisme imitated
Fascism and
Mussolini,
Solidarité Française looked more towards the
NSDAP Nazi party and
Hitler. Never anything but marginal, the group peaked during the
February 6, 1934 rally in front of the
Palais Bourbon, when it attempted, in alliance with other far right leagues, to topple the
Third Republic (Coty had the ambition of having it replaced with a
monarchy). The group was outlawed in
1936, through a decision taken by the
Popular Front government.
The
Stade François Coty in Ajaccio was named after him.
Further Information
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